Demo To Dollars
Demo to Dollars is your go-to podcast for real-world, how-to strategies for flipping houses, delivered in fast, focused, no-fluff episodes you can actually use.
Hosted by Ed Mathews, real estate investor and President of Clark St Academy, this show cuts through the noise to give you the exact tactics Ed and his team use in their flipping business every day.
No theories. No hype. No gatekeeping.
Just practical lessons to help you find deals, estimate rehabs, raise capital, and close flips like a pro.
Whether you’re working a full-time job, starting from scratch, or scaling your operation, each episode gives you one actionable insight to move your business forward in 5 minutes or less.
Think of it as your daily blueprint for building wealth, one flip at a time.
Demo To Dollars
The Real First Question Every House Flipper Should Ask
Successful house flippers prioritize risk assessment over profit calculations, focusing first on how much they can afford to lose rather than potential gains. This crucial mindset shift separates profitable investors from those who face financial disaster.
• Calculate your maximum loss scenario before looking at properties
• Use the "Murphy's Law Calculator" to stress test every potential deal
• Add 30% to rehab costs, 50% to timeline, and multiply holding costs by 1.5
• Pass on deals that don't remain profitable after worst-case scenario analysis
• Be honest about your skill level and avoid projects beyond your expertise
• Focus on protecting your downside rather than chasing maximum profits
• Real example: A deal with projected $45,000 profit became a $31,000 loss
Calculate your maximum loss limit right now, then share this episode with someone who's still chasing those shiny profit numbers. Trust me, you'll save them a fortune.
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Learn to build a house flipping or multifamily business: Clark St Academy
If this deal goes completely sideways?
Speaker 1:Market shifts, major structural issues, contractor disappears. Can I absorb that hit and still sleep at night? Ever sat in your car scrolling through Zillow and thought, man, if I just knew where to start I could flip one of these? Yeah, we've been there too. Most people who want to flip houses never even start, not because they're lazy, but because they don't have the blueprint. Well, that changes today. If you give us five minutes, we'll give you real world flipping strategies that actually work. No fluff, no theories, no gatekeeping, just real how-to information for you to apply today. How much money can I make flipping houses? I get this question at least five times a week and every single time I know I'm talking to someone who's about to lose their shirt. End of last year, a guy called me up super excited about a slam dunk deal. He'd already calculated his $47,000 profit before he even knew what neighborhood the house was in. I asked him some of the hard questions we're going to talk about today and he didn't want to hear it. Three months later, he was asking his in-laws for a loan to cover the carrying costs. Here's the thing. That question isn't just wrong, it's dangerous. Today I'm going to show you the real question every successful flipper asks first, and why. This single mindset shift will save you more money than any rehab shortcut ever could. Rehab shortcut never could. Look, I get it. You see those Instagram posts with six-figure profit checks and your brain goes straight to I want that. But here's what separates the pros from the casualties. We never ask how much can I make? First. The right question how much can I afford to lose completely? I'm dead serious. On my very first flip, I only made $18,000. I got lucky. I should have lost $23,000. Not because the market crashed or the house burned down, but because I didn't know what I didn't know and I made a couple of epically stupid mistakes. And that close call it was educational tuition. That's still paying dividends today. Here's what I do now and what you should do. Before you even look at a property, I calculate my maximum loss scenario If this deal goes completely sideways market shifts, major structural issues, contractor disappears can I absorb that hit and still sleep at night? Once you know your loss limit, then you ask the second question what's the worst case scenario for this specific property? Not the best case, not even the realistic case, the absolute worst case. It's called stress testing your deal. I plan for mushroom clouds on the horizon. I figure out how to weather the storm if it comes and determine if the deal can survive it. If we get a green light from our analysis, then we make the offer and get the deal done.
Speaker 1:Here's how it works. I use what I call the Murphy's Law Calculator. Take your estimated rehab costs and add 30%. Take your timeline and add 50%. Take your holding costs and multiply by 1.5. Now can you still make a little bit of money. If not, pass.
Speaker 1:Here's a real example. I looked at a house last year here in Middlesex County. Purchase price $180,000. Estimated rehab $40,000. $280,000. Looks like a $45,000 profit. Right Wrong, I ran my Murphy's Law numbers $52,000. Rehab eight months instead of five. Extra $12,000 in carrying costs. Suddenly I'm looking at less than $15,000 profit if everything goes smoothly. After that Hard pass the investor who got that house he hit septic issues month two. The contractor walked month four and it sat on the market for three months because he over-improved for the neighborhood, trying to get his money back. Final numbers a $31,000 loss. Ouch.
Speaker 1:The third question and this is crucial Do I have the skills to execute this flip or am I just hoping I'll figure it out along the way. Be brutally honest with yourself. If you've never managed a major electrical job, don't buy the house that needs rewiring. Get those stars out of your eyes. Stop asking how much can I make and start asking how much can I lose, what's the worst case and can I actually execute this? Profitable flipping isn't about finding the biggest potential profits. It's about finding the deals where your downside is protected. Here's your homework Calculate your maximum loss limit right now. Then share this episode with someone who's still chasing those shiny profit numbers. Trust me, you'll save them a fortune.
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